Toki Mats is a playmat company catering to modern parents who need a safe, non-toxic, and cute place for their babies and toddlers to play.
As their marketing agency partner, we've implemented an integrated creative ad testing strategy that has more than 3xed Toki Mat's ROAS.
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Branding: Printed Materials
Paid Advertising: Facebook/Instagram
"Made for indoor play" creative doubled ROAS, increased CTRS, and lowered CPAS.
GIF creative more than doubled ROAS; getting Toki more than 10X return on their ad spend.
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Nursing Pillow Cover + Playmat Ads: