Connecting People
Locally
CLIENT
Yelp
SERVICES
PAID ADS
EMAIL TEMPLATES
DIRECT ADS
WEB COPY
OVERVIEW
Yelp is an app that connects people with restaurants, home pros, local services, and everything in between. We led the creative strategy and execution of their paid ads for B2C and B2B across all digital platforms (~ $20M spend/year).
APPROACH
Our user acquisition campaigns contributed to 9% of Yelp's MAUs.
PAID ADS
OVERVIEW
We did this with robust creative testing, tapping into seasonality trends, and leaning into a fun, witty, action-oriented tone with bright, eye-catching visuals.
ANALYTICS
We grew CTRs for Yelp from .2 to 2% and helped them become the 3rd top advertiser.
PAID ADS
THE CHALLENGE
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ANALYTICS
It's no secret that success on Twitter comes down to hard-hitting copy. Impressions for these creatives hovered around 4M and CTRs reached 1.73%.
PAID ADS
Snapchat
OVERVIEW
It's no secret that success on Twitter
comes down to hard-hitting copy.
ANALYTICS
Impressions for these creatives hovered
around 4M and CTRs reached 1.73%.
PAID ADS
Valentine's
Day
OVERVIEW
For Valentine's Day 2018 campaign, we created 143 assets across static and video testing 2 distinct concepts and execution styles: a lifestyle one, "Yelp: A love story," and a stylized one, "The Magic of Yelp."
ANALYTICS
This campaign saw strong performance for 6 months after Valentine's Day.
PAID ADS
Business-to-Business Videos
OVERVIEW
For Valentine's Day 2018 campaign, we created 143 assets across static and video testing 2 distinct concepts and execution styles: a lifestyle one, "Yelp: A love story," and a stylized one, "The Magic of Yelp."
ANALYTICS
This campaign saw strong performance for 6 months after Valentine's Day.
