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Connecting People
Locally

CLIENT

Yelp

SERVICES

PAID ADS

EMAIL TEMPLATES

DIRECT ADS

WEB COPY

OVERVIEW

Yelp is an app that connects people with restaurants, home pros, local services, and everything in between. We led the creative strategy and execution of their paid ads for B2C and B2B across all digital platforms (~ $20M spend/year). 

APPROACH

Our user acquisition campaigns contributed to 9% of Yelp's MAUs.

Pinterest

PAID ADS

Pinterest

OVERVIEW

 

We did this with robust creative testing, tapping into seasonality trends, and leaning into a fun, witty, action-oriented tone with bright, eye-catching visuals.

ANALYTICS

 

We grew CTRs for Yelp from .2 to 2% and helped them become the 3rd top advertiser.

PAID ADS

Twitter

THE CHALLENGE

 

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ANALYTICS

 

It's no secret that success on Twitter comes down to hard-hitting copy. Impressions for these creatives hovered around 4M and CTRs reached 1.73%.

Twitter

PAID ADS

Snapchat

OVERVIEW

It's no secret that success on Twitter

comes down to hard-hitting copy. 

ANALYTICS

 

Impressions for these creatives hovered

around 4M and CTRs reached 1.73%.

Snapchat