DreamSpring is a non-profit financial institution offering loans to small businesses and helping entrepreneurs realize their dreams.
During the pandemic, small businesses were facing numerous challenges, and DreamSpring wanted to help by offering PPP loans and financial guidance. They needed to reach as many businesses owners as possible—and fast. We developed a robust brand awareness and conversion campaign strategy, created ads that focused on DreamSpring’s differentiators, and managed their user acquisition channels. How’d we do? We surpassed their goal for the entire year in 2 months! Talk about a dream.
We drove over 5,000 completed PPP applications with a $50 CPA (their goal was $100). Three ads generated completed applications under $17 CPA. DreamSpring had to pause ads because they couldn’t keep up with the volume.
Our team wrote and designed a landing page to help new users and increase conversion rates (PPP loan applications).
"Mango was able to quickly understand our audience, create great looking and compelling ad sets that converted... with ongoing analysis, and testing we were able to cut our cost of acquisition/conversion goal in half. They are fast, flexible and extremely creative."
DIRECTOR OF MARKETING & COMMUNICATIONS