Elix is the first women’s menstrual wellness brand that combines Traditional Chinese Medicine with clinical research to develop personalized herbal blends that heal hormonal imbalances.
Elix came to us for help optimizing their email channels and copy. They knew there was a better way to communicate the value of their personalized herbal blends, but they didn’t know how to get there. We audited their entire email flow, identified the biggest opportunities for improvement, and developed a new email strategy that focused on emotion and empowerment. We also worked with Elix on their brand messaging and positioning, web copy, and their clinical trial landing page.
After performing a comprehensive audit of their email flows, we pinpointed the biggest opportunities and immediately improved their welcome series conversion by 400%.
“Working with Steph and Alex from Mango was an absolute dream. Not only could they make your copy vision come to life, but they were excellent strategic thought partners. More than once, I would come to Mango with an idea for a campaign, and they would help craft a thorough narrative. Our email conversions greatly benefited from their support.”
DIRECTOR OF MARKETING