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hims & hers

SERVICES

PAID ADS

EMAIL 

DIRECT MAIL

WEB COPY

CAMPAIGNS

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WHO

Hims & Hers is a telehealth company reducing stigmas around health and wellness and making personalized, prescription-based medication accessible to everyone. They’re a publicly-traded company with a $1.6 billion evaluation.

PARTNERSHIP

Hims & Hers came to us in hyper-growth mode needing on-brand performance marketing copy to help them scale their user acquisition and retention channels. We quickly became their copy, messaging, and creative agency partner for 3+ years. We worked closely with their team on product launches, creative concepts, messaging strategy, ad copy, video, direct mail, web, email, TV, podcast, radio, OOH, as well as larger business initiatives and celebrity campaigns.

Miley Cyrus Collaboration

Hers teamed up with Miley Cyrus to promote their customized Rx skincare line. We wrote copy for paid ads, direct mail, and web. 

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CAMPAIGN: HERS SKIN

MILEY

HERS SKIN

HERS SKIN

Facebook & Instagram
Paid Ads

We crafted copy overlays and descriptor copy for multiple Hers skin campaigns.

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HERS: HAIR

HER HAIR

Facebook,
Instagram, & Display Ads

We worked on paid ads for all of the Hers hair products—owning all creative copy, ad flows, and descriptor copy.

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HIMS & HERS: MENTAL HEALTH

MENTAL HEALTH

Paid Ads,
Web,& Email

Mango executed copy for hims & hers mental health landing pages, emails, Facebook and Instagram ads, and display ads.

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HIMS & HERS: SEX

SEX

Web Copy

For the launch of the new hims & hers sex products, we crafted fun, strategic copy for two landing pages.

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HIMS: ED

Paid Ads and
Direct Mail

Mango worked with hims to create multiple paid ads and a direct mailer for their erectile dysfunction pill. 

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ED

Testimonials

“I’ve worked with the Mango team for over seven years. I first brought them in to lead performance creative at hims & hers, and over my career expanded their remit across dozens of brand campaigns and organic growth strategy. They have a rare knack for getting inside the consumer’s head and translating insight into work that moves metrics. Their execution is crisp, iterative, and grounded in data without losing humanity. And lately, they’ve been uniquely effective at tackling AEO/SEO challenges, turning messy complexity into clear, scalable solutions.”

EMILY BOSCHWITZ

 VP OF MARKETING

Him & Hers, Vanta, Cameo 
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TESTIMONIALS

© 2025 by SFL Creative Group, Inc. Los Angeles, CA

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