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Milk Bar
SERVICES
PAID ADS
DIRECT MAIL
WEB COPY
CAMPAIGNS
PACKAGING
WHO
Milk Bar is an award-winning bakery by James Beard, award-winning pastry chef Christina Tosi.
PARTNERSHIP
Milk Bar came to us for help with growth copywriting, and within 3 months we owned all copy needs across the brand. What started as a 3 month project turned into a 2+ year integrated partnership where we functioned as their internal copy team. We worked cross-functionally in the org on copy, messaging, tone of voice, growth strategies, campaign concepting, and SEO. We wrote copy across all consumer touchpoints: email, web, product, ads, TV, podcast, direct mail, OOH, bakery signage, packaging, merch, CPG, and more.
CAMPAIGN
MB: SOY
CAMPAIGN
VDAY
PAID ADS
PAID
EMAIL
DIRECT MAIL
DIRECT MAL
WEB
WEB COPY
BATTER BITES
BATTER BITES
TESTIMONIALS
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