Yelp
WHO
Yelp is an app that lets you search, discover, rate, and review local businesses, restaurants, shops, home pros, and more.
SERVICES
PERFORMANCE MARKETING:
PAID SOCIAL ADS
DISPLAY ADS
DIRECT TO CONSUMER
BUSINESS TO BUSINESS
PARTNERSHIP
We led creative strategy and execution across Yelp’s B2C and B2B performance marketing channels for 3.5 years across all digital platforms. (~ $25M spend/year).
PAID ADS
PAID ADS
Pinterest:
Consumer Marketing
We grew CTRs for Yelp from .2 to 2% and helped them become the 3rd top advertiser. We did this with robust creative testing, tapping into seasonality trends, and leaning into a fun, witty, action-oriented tone with bright, eye-catching visuals.
PAID ADS
Twitter: Consumer Marketing
It's no secret that success on Twitter comes down to hard-hitting copy. Impressions for these creatives hovered around 4M and CTRs reached 1.73%.
PAID ADS
Snapchat:
Consumer Marketing
Snapchat became one of Yelp's most profitable acquisition channels.
We created over 50 videos that exceeded performance benchmarks and surpassed Snap's own creations. We did everything from script-writing to filming and editing on a very scrappy budget. Here are a few of the top performers.
The first video averaged 56M impressions a month. These videos surpassed the 1% CTR benchmark, many hitting 2-3%.
CAMPAIGN
Valentine's
Day: Consumer Marketing
For Valentine's Day 2018 campaign, we created 143 assets across static and video testing 2 distinct concepts and execution styles: a lifestyle one, "Yelp: A love story," and a stylized one, "The Magic of Yelp." This campaign saw strong performance for 6 months after Valentine's Day.
PAID ADS: VIDEO
Instagram: Consumer Marketing
DISPLAY ADS
Google: Business Marketing
DISPLAY ADS
Google:
Consumer Marketing
