Yelp is an app that connects people with restaurants, home pros, local services, and everything in between. We led the creative strategy and execution of their paid ads for B2C and B2B across all digital platforms (~ $20M spend/year).
Our user acquisition campaigns contributed to 9% of Yelp's MAUs.
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We grew CTRs for Yelp from .2 to 2% and helped them become the 3rd top advertiser.
We did this with robust creative testing, tapping into seasonality trends, and leaning into a fun, witty,
action-oriented tone with bright, eye-catching visuals.
It's no secret that success on Twitter comes down to hard-hitting copy.
Impressions for these creatives hovered around 4M and CTRs reached 1.73%.
Snapchat
Snapchat became one of Yelp's most profitable acquisition channels.
We created over 50 videos that exceeded performance benchmarks and surpassed Snap's own creations. We did everything from script-writing to filming and editing on a very scrappy budget. Here are a few of the top performers.
The first video averaged 56M impressions a month. These videos surpassed the 1% CTR benchmark, many hitting 2-3%.
Valentine's Day
For Valentine's Day 2018 campaign, we created 143 assets across static and video testing 2 distinct concepts and execution styles: a lifestyle one, "Yelp: A love story," and a stylized one, "The Magic of Yelp."
This campaign saw strong performance for 6 months after Valentine's Day.
Instagram Video
